Level 1 Social Media Marketing
Start Date: 1st September 2026
- Length 12 Weeks
- Study Part-Time
- Location Kidderminster College
More about the course
In today's dynamic marketing landscape, understanding the interplay between traditional, digital, and social media channels can be confusing. You may have little or no skills with social media but you do understand its potential significance in your business. How can you harness social media to help you?
This course offers a comprehensive exploration of these domains, equipping you with the skills to craft effective marketing strategies that resonate with diverse audiences.
How often does this course run?
This course runs on a Wednesday evening from 6:00pm - 8:30pm
Entry requirements:
What will I achieve?
On completion of the course, you will receive a Level 1 Award in Creative and Digital Media through Open College Network (OCN)
What will I learn?
Over the course you will:
- Understand digital platforms and social media, understanding their unique advantages and challenges.
- Do a deep Dive into Social Media Platforms e.g. Facebook, Instagram, LinkedIn, and X (formerly Twitter)—to understand their functionalities, user demographics, and roles in marketing campaigns.
- Understand Strategic Planning and Goal Setting: Learn to create SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals, identify Key Performance Indicators (KPIs), and map out customer journeys to optimize engagement and sales.
- Acquire the skills to choose the most suitable social media platforms for specific marketing objectives and develop comprehensive social media policies to guide content creation and community management.
- Utilize analytical tools to assess the performance of marketing campaigns across various platforms.
- Develop targeted marketing messages tailored to specific audience segments.
- Implement best practices for social media governance, including content guidelines and crisis management protocols.
- Integration of AI Tools
- You will also gain skills with AI-powered tools like OpenAI's ChatGPT, enhancing your ability to:
- Generate creative content ideas and marketing copy.
- Analyse market trends and consumer behaviour.
- Automate routine tasks, such as drafting emails or social media posts
How is the course taught?
How am I assessed?
Course costs:
If you are aged 19+ the cost of the course will depend on your circumstances. Our support pages can help you determine your suitability.
This course may be free or discounted if you meet certain criteria. Check our eligibility guide to find out more.
Get in Touch
Meet our tutors and students
IT, Games Development & Design
Gallery
What can I do with a qualification in Creative and Digital Media (Social Media Marketing)?
Daily tasks:
- Reports on IT activities to senior management.
- Plans and monitors work and maintenance schedules to ensure agreed service levels are achieved.
- Supervises the technical team and coordinates training.
- Takes responsibility for managing the development of a specialist aspect of IT provision such as user support, network operations, service delivery or quality control.
- Liaises with users, senior staff and internal/external clients to clarify IT requirements and development needs.
- Plans, coordinates and manages the organisation.
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Daily tasks:
- Reports on project or programme to senior management and/or client.
- Coordinates and oversees implementation of the project or programme.
- Monitors progress including project/programme budget, timescale and quality.
- Manages third party contributions to the programme or project.
- Coordinates and supervises the activities of the project/programme team.
- Plans the stages of the project or programme, reviews actions and amends plans as necessary.
- Works with client or senior management to establish and clarify the aims, objectives and requirements of the IT project or programme.
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Daily tasks:
- Works closely with clients to implement new systems.
- Researches, analyses, evaluates and monitors network infrastructure and performance.
- Examines existing business models and flows of data and designs functional specifications and test plans for new systems in order to meet clients.
- Provides advice and assistance in the procurement, provision, delivery, installation, maintenance and use of IT systems and their environments.
- Communicates the impact of emerging technologies to clients and advises upon the potential introduction of such technology.
- Undertakes feasibility studies for major IT developments incorporating costs and benefits, and presents proposals to clients.
- Liaises with internal/external clients in order to analyse business procedure, clarify clients.
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Daily tasks:
- Writes operational documentation and provides subsequent support and training for users.
- Plans and maintains database structures.
- Implements and evaluates the software.
- Writes code for specialist programming for computer games, (for example, artificial intelligence, 3D engine development).
- Tests and corrects software programs.
- Develops user interfaces.
- Writes and codes individual programs according to specifications.
- Undertakes feasibility study to design software solutions.
- Examines existing software and determines requirements for new/modified systems in the light of business needs.
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Daily tasks:
- Activates the 'live' website.
- Tests website interaction and performance prior to going 'live'.
- Writes and publishes content for the website.
- Establishes methods to ensure appropriate website security and recovery.
- Designs and develops web interfaces for relational database systems.
- Develops the website and applications.
- Designs web pages including graphics, animation and functionality to maximise visual effectiveness and facilitate appropriate access.
- Presents design options to the client.
- Liaises with internal/external client in order to define the requirements for the website.
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What can I do with a qualification in Creative and Digital Media (Social Media Marketing)?
IT Specialist Managers
Daily tasks:
- Reports on IT activities to senior management.
- Plans and monitors work and maintenance schedules to ensure agreed service levels are achieved.
- Supervises the technical team and coordinates training.
- Takes responsibility for managing the development of a specialist aspect of IT provision such as user support, network operations, service delivery or quality control.
- Liaises with users, senior staff and internal/external clients to clarify IT requirements and development needs.
- Plans, coordinates and manages the organisation.
Powered by EMSI
IT Project and Programme Managers
Daily tasks:
- Reports on project or programme to senior management and/or client.
- Coordinates and oversees implementation of the project or programme.
- Monitors progress including project/programme budget, timescale and quality.
- Manages third party contributions to the programme or project.
- Coordinates and supervises the activities of the project/programme team.
- Plans the stages of the project or programme, reviews actions and amends plans as necessary.
- Works with client or senior management to establish and clarify the aims, objectives and requirements of the IT project or programme.
Powered by EMSI
IT Business Analysts, Architects and Systems Designers
Daily tasks:
- Works closely with clients to implement new systems.
- Researches, analyses, evaluates and monitors network infrastructure and performance.
- Examines existing business models and flows of data and designs functional specifications and test plans for new systems in order to meet clients.
- Provides advice and assistance in the procurement, provision, delivery, installation, maintenance and use of IT systems and their environments.
- Communicates the impact of emerging technologies to clients and advises upon the potential introduction of such technology.
- Undertakes feasibility studies for major IT developments incorporating costs and benefits, and presents proposals to clients.
- Liaises with internal/external clients in order to analyse business procedure, clarify clients.
Powered by EMSI
Programmers and Software Development Professionals
Daily tasks:
- Writes operational documentation and provides subsequent support and training for users.
- Plans and maintains database structures.
- Implements and evaluates the software.
- Writes code for specialist programming for computer games, (for example, artificial intelligence, 3D engine development).
- Tests and corrects software programs.
- Develops user interfaces.
- Writes and codes individual programs according to specifications.
- Undertakes feasibility study to design software solutions.
- Examines existing software and determines requirements for new/modified systems in the light of business needs.
Powered by EMSI
Web Design and Development Professionals
Daily tasks:
- Activates the 'live' website.
- Tests website interaction and performance prior to going 'live'.
- Writes and publishes content for the website.
- Establishes methods to ensure appropriate website security and recovery.
- Designs and develops web interfaces for relational database systems.
- Develops the website and applications.
- Designs web pages including graphics, animation and functionality to maximise visual effectiveness and facilitate appropriate access.
- Presents design options to the client.
- Liaises with internal/external client in order to define the requirements for the website.
Powered by EMSI
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