Level 1 Social Media Marketing

This course runs on a Wednesday evening from 6:00pm - 8:30pm

On completion of the course, you will receive a Level 1 Award in Creative and Digital Media through Open College Network (OCN)

Over the course you will:

• Understand digital platforms and social media, understanding their unique advantages and challenges.
• Do a deep Dive into Social Media Platforms e.g. Facebook, Instagram, LinkedIn, and X (formerly Twitter)—to understand their functionalities, user demographics, and roles in marketing campaigns.
• Understand Strategic Planning and Goal Setting: Learn to create SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals, identify Key Performance Indicators (KPIs), and map out customer journeys to optimize engagement and sales.
• Acquire the skills to choose the most suitable social media platforms for specific marketing objectives and develop comprehensive social media policies to guide content creation and community management.
• Utilize analytical tools to assess the performance of marketing campaigns across various platforms.
• Develop targeted marketing messages tailored to specific audience segments.
• Implement best practices for social media governance, including content guidelines and crisis management protocols.
• Integration of AI Tools
• You will also gain skills with AI-powered tools like OpenAI's ChatGPT, enhancing your ability to:
• Generate creative content ideas and marketing copy.
• Analyse market trends and consumer behaviour.
• Automate routine tasks, such as drafting emails or social media posts

If you are aged 19+ the cost of the course will depend on your circumstances. Our support pages can help you determine your suitability.  

This course may be free or discounted if you meet certain criteria. Check our eligibility guide to find out more.