MAS Records


MAS or Mighty Atom Smasher Records is a non-profit music development programme founded in 2001 by Kevyn Gammond (ex-Band of Joy). With Ricky Wilson (Kaiser Chiefs/The Voice), Robert Plant (ex-Led Zeppelin) and Karl Hyde (Underworld) as its patrons, the label is based in Kidderminster, and runs in partnership with local education authorities in artist development centres across the country.

As part of the mas programme, you will be enrolled on a music industry-recognised RSL level 2 or Level 3 artist development qualification in creative music industry.

The label’s aim is to support the development of music in the UK and provide emerging artists with a bridge into the wider industry. This initiative is unique because it combines expert music industry knowledge and experience with conventional training and education.

With the ever changing music industry MAS Records has assumed the role of the Artist Development branch of a major record label; bringing together industry and education in a unique way. Our experienced staff mentor and prepare our artists for the wider industry. The artists involved with the label do not pay for the services they provide.

Through the MAS scheme all their artists will be provided with the following free services:

– Recording with industry producers.
– Weekly practice time in top studios.
– Business planning.
– Promotion and marketing.
– Guidance with tour planning.
– Exposure to the UK music industry.
– Live Demo Recording.
– Industry showcase gigs.

MAS Records has played part in the success of many artists over the last 10 years. Key artists include White Eskimo, The Night Cafe, Swim Deep, The Lines, Deluka, Octane OK and The Arcadian Kicks who have collectively secured professional management or recording contracts with major labels. M.A.S. Records has also showcased artists at SXSW over the last 5 years; setting up vital links with industry organisations for the marketing of our artists including Spinnup Distribution (owned by Universal Group), Kerrang Radio, BBC Introducing and Plug and Play Promo.

We are now looking for bands with members that are aged 18 or over and are committed to their music. The MAS Records artist development programme is a RSL L2 or L3 qualification in Creative Music Industry that runs for one year and is funded through the government department for education and is administered by Kidderminster College as part of NCG.

If you are in a band, it is important that ALL members apply in one application form.

If you are between the ages of 16-18, you will need GCSE grades of 4 or above in Maths and English Literature or Language. If you are yet to take your GCSEs, or are retaking them, please just enter your predicted grade for now when you complete the form. If you are currently on another course you will not be able to take part on the MAS programme.

You need to be at least 16 years of age to apply. If you are in a band and the majority of your band is 16+, this is acceptable

We have three centres that run the programme for solo artists; Birmingham (SongLab), London (SAFO Music) and Southampton (River Studios). If you are a solo artist and apply anywhere else, we cannot accept your application.

We’re sorry for any inconvenience these regulations cause. We are government funded and have to keep to certain funding criteria. You will not be eligible for the MAS programme if you are in any other type of further education such as a L3 college course or an apprenticeship.

It is worth noting, MAS Records is NOT a traditional record label. Artists do not ‘sign’ to us. As a band/artist you are completely free to work with any other organisation, i.e any other record label or management company. The MAS programme is free to artists. We do not charge for the services we provide and any material you record with us, you will retain your master rights.

For more information about our amazing MAS Records, check our their WEBSITE 

Some of the MAS Records Roster:

MAS Patrons

MAS on Youtube