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Case Study - Intelect Electrical Contractors

For further information, contact Denise Brownridge via email.
To return to the main Case Studies page, click here >>


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Local company Intelect of Kidderminster, is forging itself an enviable reputation as on of the leaders in the home automation and home entertainment markets. It is also one of thousands of businesses across the UK which has benefited from training an Apprentice.

Here is a company clearly demonstrating a dynamic approach to training, evidence of commercial gain and positive plans for future Apprenticeship Training…

Why Intelect believes in the Apprenticeship Scheme
The young, aspiring company saw a niche area in housing and commercial electrical work, in the field of ‘intelligent wiring’ and home entertainment systems. In just 18 months the company continues to go from strength to strength and can already boast an attractive portfolio of prestigious contracts. But it recognised that if it were to maintain its stronghold within the market, then it had to invest in good staff and first class training…

Apprenticeships could help them to stay competitive by developing the kind of people their business needs. They wanted ‘can do’ people in their workforce. They wanted to offer the opportunity for Apprentices to be an integral part of their organisation and realised that vocational training could provide them with a highly skilled, loyal and productive workforce which could in turn only help boost further their profile and financial success.

Relevant Training
By July 06 and after just 18 months of trading, Intelect have three Apprentices in training with Kidderminster College: Steve Wilcox and Dan Welch are currently on their 2-year programmes, studying for City and Guilds 2330 qualification (NVQ Level 2), whilst Chris Willitts is nearing the end of his Advanced Apprenticeship, incorporating City and Guilds 236 Pt 2 and AM2 Test (NVQ Level 3).

Improved Productivity
In addition to their innovative approach to electrical installation which marks them out as being different from other local electrical companies, Intelect aims to continue to expand its range of abilities, broadening its markets and helping house builders to differentiate their properties from the offerings of their competitors. They continue to research new ways of doing things and as such engage their Apprenticeships in all such projects too, encouraging free and creative thinking.

On-going prestigious contract wins are testimony to the company’s continual improvement and growth and perhaps also to their commitment to work based learning for their young employees and embedding a training culture within their company. Self discipline and team work are also nurtured throughout the team, which they believe in turn has resulted in…Loyal, Motivated and Effective People.

From such a small beginning, Intelect have grown to a company employing seven staff and have just been Highly Commended in the Most Promising New Business category of the Herefordshire and Worcestershire Chamber of Commerce 2006 Awards. And this is just the beginning!.

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